Stanford, Syracuse Pull Off 'Blockbuster Trade'

In what is "believed to be the first blockbuster trade in college athletics," according to a statement from Stanford, the Cardinal traded their Twitter handle, @SUAthletics, to Syracuse University. In return, Syracuse "will send a collection of local goods including one case of oranges, so that Stanford can refilling its 2011 Orange Bowl trophy. Stanford will switch its Twitter handle to @GoStanford. Stanford athletic director Bernard Muir was happy with the trade's result he said in a statement. "From a branding standpoint, this trade makes sense for both schools. We held both accounts—the social media equivalent to having two starting...